Zovio Affiliate Marketing Manager in Chandler, Arizona
The Affiliate Marketing Manager position is a full-time employment opportunity, located in Chandler, Arizona. The Affiliate Marketing Manager is responsible for managing, developing, and executing the interactive marketing strategy and efforts to support Student Acquisition campaigns. The Affiliate Marketing Manager will build and foster relationships with outside vendors to generate high-quality student inquiries for Zovio clients. This position is responsible for researching optimal vendor channels, recommending media plan modifications to senior marketing colleagues, negotiating efficient student acquisitions efforts, monitoring, optimizing and reporting on campaign success.
The Affiliate Marketing Manager needs to have the technical skills to understand the details of digital ad serving, affiliate marketing, and backend tracking plus the leadership skills to foster the growth of direct reports. The Affiliate Marketing Manager should know how publishers are monetizing their ad inventory and have the business acumen to negotiate deals to deliver audience segments efficiently and provide solid profitability across campaigns. The ability to utilize all branding and direct response tactics, understanding of behavioral predictive targeting and various pricing models (CPM, CPC, CPL, CPA, etc.) is essential.
Essential Job Duties:
Oversee all aspects of student acquisition marketing projects: scope, risk, schedule, budget, quality, and communication to stakeholders.
Determining which partners should be utilized based on the campaign goals, time frame, market, budget, and their ability to reach an audience with the desire to be a successful student.
Managing the student acquisition marketing budget and optimization.
Manages and developed direct reports
Using market research information, such as preferred media consumption, to understand and evaluate advertising opportunities
Collecting and organizing appropriate vendor contacts and evaluating the vendor’s campaign creative while developing long-term relationships to build successful partnerships.
Develop and execute online marketing strategies to increase lead conversion and lower cost per application metrics.
Manage direct link banner/display PPC campaigns. Ability to take large data sets and create meaningful and actionable insights.
Maintain and on-board partners. Perform data analysis through custom reporting in Tableau, Google Analytics, and proprietary lead form system.
Negotiating pricing and purchase inventory primarily on a Cost Per Inquiry basis.
Organizing and creating documents, which summarize the details of how traffic is driven to and from partner’s website.
Processing and completing insertion orders, confirmation emails, contractual documents and ensuring these records are filed properly.
Revising and optimizing campaigns based on measurable results according to analytical support and data findings. This includes adding or removing partners, adjusting bids and budgets, shifting inventory from sizes, sites, or placements, etc. to increase performance based on goals.
Additional Job Duties (include but are not limited to):
Preparing weekly job summaries and finalizing monthly delivery, accounting, and performance reports.
Working with finance, completing accurate data documentation, reconciling, etc.
5+ years marketing experience; 2-4 years’ experience working within the Affiliate Marketing space
B2B or CPL media planning experience a must.
Strong knowledge of digital environment and high technical aptitude for learning and working within desktop and web-based applications (Windows, Microsoft Office, DSPs, Ad Exchanges)
General internet understanding including ability to calculate and analyze data based on standard digital advertising cost metrics (CPM, CPC, CPA, etc)
Strong analytical skills with strong desire and ability to work with large sets of numbers and data
Detail-oriented with strong organizational skills and multi-tasking ability
Ability to work efficiently and effectively under tight deadlines and working with a sense of urgency under pressure while remaining calm
Well-developed negotiation skills
Strong management skills, excellent communication (written and verbal) skills.
Demonstrated ability to work in a fast paced, competitive, and fun environment
Experience with inquiry management software and CRMs.
- Demonstrated ability to work in a fast paced, competitive, and fun environment
- Bachelor’s degree preferred in related field: Advertising, Marketing or Communication
If a degree or education credit minimum is required for the position, all education must be conferred by a regionally accredited or approved nationally accredited institution. All candidates must provide proof of higher education (official transcripts) upon request.
Physical Demands: While performing the duties of the job, the employee is regularly required to use a telephone and computer. The employee may frequently interact with fellow employees and/or clients. The requirements of this job may be completed with or without reasonable accommodation.
Communication Skills: While performing the duties of the job, the employee is required to read and comprehend instructions, correspondence and memos. The employee requires the ability to write effective and detailed correspondence and to effectively present information both in one-on-one and small group situations.
Mental Demands: While performing the duties of the job, the employee is required to deal with stress associated with a fast-paced work environment and multiple priorities/tasks. The employee will be required to make judgment decisions and adapt to changing work situations, grasp and apply new ideas, communicate with various personalities at all levels and have the ability to apply common sense understanding to carry out detailed instructions.
Work Environment: While performing the duties of the job, the employee is required to work in an office environment, and the noise level is usually moderate to loud.
It is the policy of Zovio to provide equal employment opportunities to all applicants without regard to race, color, creed, religion, sex, gender, gender identity, national origin or citizenship, age, ancestry, sexual orientation, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status or any other characteristic protected by federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, and compensation. In addition, Zovio will provide reasonable accommodations for qualified individuals with disabilities.
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
At Life Speed
In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.
Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.
We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.
Passion | Bring it.
We take pride in what we do and have fun doing it.
Innovation | Ignite bold ideas.
We challenge the traditional way of thinking.
Teamwork | Our teams work.
We share knowledge to get the best solutions.