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Zovio Conversion Rate Optimization Manager in Chandler, Arizona

The CRO Manager position is a full-time employment opportunity. We are seeking an experienced Conversion Optimization Manager to join our marketing team. As a Conversion Optimization Manager at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.

A Conversion Rate Optimization Manager will utilize their understanding of Analytics, UX, and A/B testing to maximize our conversion rates. This individual will spend time working both as an individual contributor and collaboratively with a team. The ideal candidate for this role has a strong digital marketing background (specifically CRO/Analytics expertise), superior communication skills, and a strong desire to learn and grow. Demonstrated, successful optimization testing experience is required.

Essential Job Duties:

  • Manage key conversion points in the marketing funnel, optimizing our conversion paths using A/B tests, multi-variative tests and split testing methods.

  • Use data-driven insights to propose and design future tests based on statistical modeling.

  • Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure the performance of lead forms

  • Collaborate with teams responsible for organic search, email, paid media, in order to optimize each conversion path

  • Configure goals, triggers, tracking snippets etc. Using Google Tag Manager, Google Analytics, Hot Jar, as well as CRO tools like Optimizely.

  • Increase conversion rates and drive marketing-qualified leads for our enrollment team

  • Optimize the lead-to-application conversion rate

  • Develop benchmark reports and dashboard that empower Marketing stakeholders to monitor and analyze the progress of their programs.

  • Contribute to website development with a highly technical approach around analytics and testing strategy.

  • Partner closely with brand, digital experience and paid media teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization.

  • Design and manage processes for measuring the business impact of marketing campaigns and tactics and advise on campaign best practices.

Requirements:

Minimum Requirements:

  • 5-7 years of expert level CRO experience either agency or client side.

  • Active, hands-on optimization experience in an online optimization testing role, leveraging industry tools such as Optimizely is required.

  • Proven analytical skills along with an advanced knowledge of statistics

  • Advanced experience of Google Analytics and command of inbound marketing tactics

  • Proficient using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile our leads

  • Ability write clearly and present your ideas in an organized and coherent manner.

  • Analytically minded and comfortable manipulating and analyzing large amounts of data in order to make actionable recommendations.

  • Perform research, analyze websites and make decisions regarding optimization approach.

Preferred Qualifications:

  • QC’d tests in your previous role.

  • Intermediate web development skills (HTML, CSS, JS) skills is preferred.

Education:

  • BA/BS degree

Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.

Zovio’s purpose is to help everyone be in a class of their own.

Our Commitments

Truly Personalized

Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.

At Life Speed

In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.

Activating Ambition

Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.

Our Culture

We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.

Passion | Bring it.

We take pride in what we do and have fun doing it.

Innovation | Ignite bold ideas.

We challenge the traditional way of thinking.

Teamwork | Our teams work.

We share knowledge to get the best solutions.

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