Zovio Director of Digital Experience in Chandler, Arizona
In this newly created role, you will focus on setting the vision and shaping the future of how consumers connect and engage with the online marketing properties for Zovio and our clients. This individual will be responsible for managing and evaluating overall marketing web performance, technologies, optimization, reporting and communication of actionable insights in order to help influence our marketing strategy. You will lead a team that is passionate about experience design and experts in digital consumer behaviors. Your team is the interpreter between marketing, sales & developers who can bridge the gaps and connect all the dots. You have rare combined strengths in performance media, experience design and enterprise marketing technologies that lead improved marketing results and competitive advantage.
Located in Chandler, AZ and reporting to the Associate VP, Creative.
Essential Job Duties:
Drive a strategy focused on designing and measuring user experiences that balances user intent, business needs, and site performance
Oversee and Lead optimization testing (A/B and multivariate)
Drive a distinctive, brand-aligned experience across our web properties
Monitor site performance and ensuring our web properties delivers on traffic, engagement, speed and conversion goals
Work hand-in-hand with digital marketing team to optimize page performance for organic and paid efforts
Efficiently oversee projects and project schedules with ease, ensuring careful attention to detail while also keeping the big picture in mind.
Own and develop a roadmap for the overall portfolio of digital capabilities demonstrating maximum impact achievable
Lead the combined efforts of agencies and internal resources to deliver on web site goals in alignment with business objectives
Communicate site priorities, project plans and budgets to leadership and key stakeholders to ensure team alignment
Manage new site developments and re-designs for websites across the department
Research and evaluate new tools and technologies that may enhance our web properties user experience
Manage web agencies relationship
Minimum Requirements :
8-10 years of experience of getting digital products out to the world
Excellent customer service to internal and external clients
Significant experience managing complex digital products requiring strong leadership to align multiple teams and stakeholders
Ability to work in a fast-paced environment where continuous innovation is a way of life
Demonstrated analytical and quantitative skills, to back up assumptions and develop business cases
Strong knowledge of Google Analytics and various marketing technology related tools i.e. Drupal, Salesforce, Optimizely, Hotjar
Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
Looking for additional insight on this specific role? Not sure if the job is for you, but know someone who sounds like a perfect fit? Email us at: TalentAcquisition@zovio.com and someone with the inside track would be more than happy to be a resource for you!
5+ years in-house or agency experience
Resume with portfolio (digital is preferred) of past projects and examples of reporting
- Bachelor’s Degree required
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
At Life Speed
In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.
Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.
We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.
Passion | Bring it.
We take pride in what we do and have fun doing it.
Innovation | Ignite bold ideas.
We challenge the traditional way of thinking.
Teamwork | Our teams work.
We share knowledge to get the best solutions.