Zovio Paid Search Analyst in Chandler, Arizona
The Paid Search Analyst position is a full-time on-site employment opportunity at our location in Chandler, Arizona. As a Paid Search Analyst, you will be part of an energetic and innovative company changing the way we educate, where roles and responsibilities evolve as we grow, and we learn from our students and the marketplace. The most critical responsibility is to expect and embrace change. The primary objective of this role is to drive new student acquisition.
The Paid Search Analyst, will work within the Paid Media Team to drive paid search initiatives within specific accounts for Zovio. They will manage efforts across multiple search engines within the parameters set forth by the Senior Director of Paid Media and the Paid Search Manager. They will develop and execute the paid search strategy and act as the subject matter expert when needed between Zovio departments and perform various other duties in facilitating the relationship with clients.
Essential Job Duties:
Manage a specific group of paid search accounts assigned by the Paid Search Manager
Continuous optimization (including bid adjustments and negative keyword expansion) and testing within each account to drive more efficient volume and quality traffic
Create compelling, quality search ad copy and extensions within both brand and compliance standards, utilizing paid search best practices
Become the resident expert on the degree programs you manage, using your knowledge to adjust marketing tactics and explore additional keyword opportunities
Meet or exceed lead and application goals within budget
Contribute to weekly and monthly reporting meetings and be ready to speak to the performance in your specific accounts as needed
Additional Job Duties (include but are not limited to):
Provide insights and performance notes to product team and university personnel when needed
Stay up to date on new features and platform changes in paid search, and evaluate the benefits of implementation
Collaborate with other team members to learn new search insights, discuss ad copy test results, what is/is not working, etc.
Evaluate paid search landing page performance, making recommendations for content improvement to increase quality scores and conversions
Continue to acquire foundational knowledge and understand best practices in paid search, expanding your skillset
Participate in strategy meetings and offer insights into ways to help improve paid search efficiency
1 year hands-on experience managing paid search campaigns in an agency setting or as part of an internal team
Comfortable navigating and using Google Ads, Bing Ads, and editing tools
Experience using bid management tools such as Marin, Kenshoo, Search Ads 360, etc.
Thorough understanding of keyword match types and how to effectively manage them
Strong written and verbal communication skills
Intermediate to Advanced experience with Excel and PowerPoint
Experience with paid search for lead generation, preferably within the higher education vertical
Agency experience managing multiple client accounts
Google Ads certification required
Bachelor’s degree preferred
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
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