Zovio Careers

Job Information

Zovio Senior Manager, Affiliate Marketing (Excludes CO residents) in Chandler, Arizona

At Zovio, we’re doing something different, and we want you to be a part of it. To put it simply, we’re all here to meet the needs of today’s learners. Whether that’s by helping them get a college degree or by providing them specific, focused training, we’re all about making it possible for people to achieve their aspirations and dreams. We partner with higher education institutions and employers to make that happen.

With our mission to innovate and take bold steps forward in education as a leading education technology services provider, we are an entrepreneurially-minded organization looking to the future—but with more than a decade of experience and resources backing us up! We have a culture of Passion , Innovation and Teamwork , and are full of ambitious people that, like you, support our commitment to putting people first. If you want to know more about us, be sure to check out Zovio.com.

Job Description:

Essential Job Duties:

  • Oversee all aspects of student acquisition marketing projects: scope, risk, schedule, budget, quality, and communication to stakeholders.

  • Determining which partners should be utilized based on the campaign goals, time frame, market, budget, and their ability to reach an audience with the desire to be a successful student.

  • Managing the student acquisition marketing budget and optimization to cost per application and cost per new enrollment

  • Manage and develop direct reports

  • Using market research information, such as preferred media consumption, to understand and evaluate advertising opportunities

  • Collecting and organizing appropriate vendor contacts and evaluating the vendor’s campaign creative while developing long-term relationships to build successful partnerships.

  • Develop and execute online marketing strategies to improve downstream metrics.

  • If needed, manage direct link banner/display PPC campaigns. Ability to take large data sets and create meaningful and actionable insights.

  • Maintain and on-board partners, and terminate agreements when needed

  • Perform data analysis through custom reporting in Tableau, Google Analytics, and proprietary lead form system.

  • Negotiating pricing and purchase inventory primarily on a Cost Per Inquiry basis.

  • Organizing and creating documents, which summarize the details of how traffic is driven to and from partner’s website.

  • Processing and completing insertion orders, confirmation emails, contractual documents and ensuring these records are filed properly.

Additional Job Duties (include but are not limited to):

  • Preparing weekly and monthly job summaries and finalizing monthly delivery, accounting, and performance reports.

  • Providing daily pacing reports to contact center leadership

  • Working with finance, completing accurate data documentation, reconciling, etc.

  • Working with lead quality measurement vendors to determine lead scoring metrics

Minimum Requirements:

  • 7+ years marketing experience; 3-5 years’ experience working within the Affiliate Marketing space

  • B2B or CPL media planning experience a must.

  • Strong knowledge of digital environment and high technical aptitude for learning and working within desktop and web-based applications (Windows, Microsoft Office, DSPs, Ad Exchanges)

  • General understanding of digital advertising including ability to calculate and analyze data based on standard digital advertising cost metrics (CPM, CPC, CPA, etc)

  • Strong analytical skills with strong desire and ability to work with large sets of numbers and data

  • Detail-oriented with strong organizational skills and multi-tasking ability

  • Ability to work efficiently and effectively under tight deadlines and working with a sense of urgency under pressure while remaining calm

  • Very well-developed supplier negotiation skills

  • Strong management skills, excellent communication (written and verbal) skills.

  • Demonstrated ability to work in a fast paced, competitive, and fun environment

  • Experience with inquiry management software and CRMs.

Preferred Qualifications:

  • Experience in digital marketing within the higher education industry

Education:

  • Bachelor’s degree preferred in related field: Advertising, Marketing or Communication

Who you are:

  • Integrity is more than a buzz word to you

  • You inspire others to learn more and become more

  • You make decisions and own it

  • You don’t settle for good , you strive for great

  • You crave change, you embrace it

Why Us?

  • We’re an organization changing and shaping the lives of learnings across the country. Whether directly or indirectly, you’ll be helping make a real difference in the world.

  • Our environment and culture encourages collaboration, requires communication and rewards risk-taking.

  • We try hard to provide a good work life balance. We think we’re a great place to work that also allows you to have down time with friends and family.

  • We believe in giving back to the communities in which we live and work. In fact, we offer 16 hours of paid time off for you to volunteer, in addition to your vacation days and company holidays.

  • We want you to live a healthy lifestyle, and offer wellness programs, fitness centers, and onsite health clinics.

  • Zovio is an Equal Opportunity Employer. Diversity of thought, culture, identity, and experience are important for what we’re doing. If everyone here thought alike, we’d never come up with anything new, much less anything bold or innovative. We want you to be your whole self here, and appreciate the unique nature of the people around you, too.

Zovio’s purpose is to help everyone be in a class of their own.

#BringIt

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