Zovio SEO Manager in Chandler, Arizona
The SEO Manager position is a full-time employment opportunity. We are looking for a data-driven inbound/SEO marketer to be a member of the Digital Experience team developing and executing SEO strategy for all associated web properties and will be dedicated to planning, implementing and reporting on a comprehensive strategy that directly contributes to our brand and organic lead generation goals. The SEO Manager will be the point person with our SEO agency and work closely with internal SEM, Creative, Content, Social and PR teams to define strategies and capabilities.
Essential Job Duties:
Define SEO success metrics, develop and manage high-quality reporting, and communicate performance and insights that show progress toward program KPI’s involving customer data.
Create and organize long-term roadmaps and customer driven content strategies.
Provide guidance on optimal content design to maximize benefit from SEO.
Participate in and report findings of comprehensive website audits and competitive search analysis.
Remain current on the latest industry trends, guidelines and search algorithm changes.
Understand complex business capabilities and partner with additional stakeholders to define technical requirements and business needs.
Define, prioritize, and manage the execution of key SEO tactical initiatives
Utilizing industry tools such as Google Search Console, BrightEdge, Google Analytics, Hotjar, Optimizely, etc…
Optimize our organic property conversion rate.
Reporting and analysis of results to drive future optimizations.
5-10 years of expert level SEO experience either agency or client side. Active, hands-on optimization experience is required.
Ability write clearly and present your ideas in an organized and coherent manner.
Experience with articulating and communicating the impact that technical structure, design and aesthetics, content, navigation, information architecture, performance and functionality have on SEO.
Analytically minded and comfortable manipulating and analyzing large amounts of data in order to make actionable recommendations.
Perform research, analyze websites and make decisions regarding optimization approach.
Mastery of the technical fundamentals including Page titles, meta tags, headers, URL structure, link anchor text.
Paid search management experience is a plus (to understand and communicate how SEO and SEM can work together).
Drupal experience and familiarity with SEO plug-ins a plus.
Experience using a CMS and an understanding of the impact it has on SEO is preferred.
Intermediate HTML skills, ability to hand code W3C compliant XHTML is preferred.
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
At Life Speed
In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.
Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.
We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.
Passion | Bring it.
We take pride in what we do and have fun doing it.
Innovation | Ignite bold ideas.
We challenge the traditional way of thinking.
Teamwork | Our teams work.
We share knowledge to get the best solutions.