Zovio Paid Social Analyst in United States
This position is a full-time employment opportunity, located in Chandler, Arizona . As the Paid Social Analyst, you will be part of an energetic and innovative company changing the way we educate, where roles and responsibilities evolve as we grow, and we learn from our students and the marketplace. The most critical responsibility is to expect and embrace change. The primary objective of this role is to drive new student acquisition as well as brand awareness.
The Paid Social Analyst will work within the Paid Media Team to drive and support all paid social initiatives for Zovio Education. They will manage efforts across multiple display platforms within the parameters set forth by the Digital Marketing Manager. They will help develop and execute the paid social strategy and act as the subject matter expert between clients, vendors, Zovio, and perform various other duties in facilitating the relationship with clients. This individual will bring a strong knowledge of Digital Marketing to support team objectives of driving traffic and sales while enhancing the customer and brand experience.
Essential Job Duties:
Assist in planning and execution of highly targeted paid social media plans including prospecting and remarketing on platforms such as Facebook, LinkedIn, etc.
Become an internal subject matter expert on paid social campaigns and learn to effectively communicate campaign results, goals and tactics to leadership across a variety of areas within the organization
Help manage budgets at the channel level as well as between platforms and strategies to drive optimal results
Create ongoing and ad hoc performance reports at the channel and vendor levels used to optimize current strategy, report to internal teams, and track historical data
Become a liaison with agency partners such as Facebook and LinkedIn, and internal teams to drive conversion-focused traffic to the website
Utilize data amongst customer insights, competitors, and industry trends to create effective ads
Work with internal creative teams and outside agency to produce creative briefs and assets
Ability to forecast and analyze data from campaigns to show return on spend
Support internal alignment and develop strong relationships with cross-functional teams that support the business goals and annual brand plan
6 mo – 1yr+ experience managing campaigns within Facebook Ads Manager and LinkedIn Campaign Manager
Intermediate understanding of digital marketing and the digital customer journey, as well as familiarity with multi-touch attribution
Strong understanding of web metrics, digital analytics, and ability to generate, analyze and interpret data
Strong time management skills, excellent oral and written communication skills
High level of accuracy and attention to detail
Fluent in Microsoft Excel and PowerPoint
Agency and/or higher education vertical experience
Tableau and Power BI
Google Analytics certification
- Bachelor’s Degree preferred
If a degree or education credit minimum is required for the position, all education must be conferred by a regionally accredited or approved nationally accredited institution. All candidates must provide proof of higher education (official transcripts) upon request.
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
At Life Speed
In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.
Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.
We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.
Passion | Bring it.
We take pride in what we do and have fun doing it.
Innovation | Ignite bold ideas.
We challenge the traditional way of thinking.
Teamwork | Our teams work.
We share knowledge to get the best solutions.