Zovio Sr. SEO Strategist in United States
The Senior SEO Strategist position is a full-time employment opportunity. We are looking for a data-driven inbound/SEO marketer to be a member of the Digital Experience team developing and executing SEO strategy for all associated web properties and will be dedicated to planning, implementing, and reporting on a comprehensive strategy that directly contributes to our brand and organic lead generation goals. The Senior SEO Strategist will work closely with internal SEM, Creative, Content, Social, and PR teams to define strategies and capabilities.
Essential Job Duties:
Identify organic SEO limitations including technical, onsite, content issues & opportunities
Create an organic SEO strategy to overcome limitations & achieve the client’s business goals
Effectively communicate with Digital Experience team members and other internal teams (paid media, content strategists, etc)
Partner with content writers to optimize existing copy and provide direction to optimize new content
Monitor & analyze campaign performance, provide strategy adjustments based on performance
Define, prioritize, and manage the execution of key SEO tactical initiatives
Participate in and report findings of comprehensive website audits and competitive search analysis.
Remain current on the latest industry trends, guidelines, and search algorithm changes.
Experience with SEMRush, AHREF’s, Screaming Frog, Sitebulb, Moz & other industry tools
Optimize our organic property conversion rate.
Develop and oversee of link building strategy
Minimum 4 years of expert-level SEO experience. Active, hands-on optimization experience is required.
Ability to write clearly and present your ideas in an organized and coherent manner.
Experience with articulating and communicating the impact that technical structure, design, and aesthetics, content, navigation, information architecture, performance, and functionality have on SEO.
Analytically minded and comfortable manipulating and analyzing large amounts of data in order to make actionable recommendations.
Perform research, analyze websites, and make decisions regarding optimization approach.
Expert-level knowledge of the technical fundamentals including Page titles, meta tags, headers, URL structure, link anchor text.
Understanding of digital marketing and content marketing principals
Working knowledge of HTML
Agency experience preferred
Paid search management experience is a plus (to understand and communicate how SEO and SEM can work together).
Drupal experience and familiarity with SEO plug-ins a plus.
Familiar with Google Suite (Sheets, Slides, Docs) and/or Microsoft Excel, Word, PowerPoint
Familiar with Schema markup, HTML, CSS
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners.
Zovio’s purpose is to help everyone be in a class of their own.
Using data and analytics to power radically innovative experiences that are simple, predictive, and tailored to every individual.
At Life Speed
In tune with real life, creating platforms that are accessible, convenient, and that meet people where they are.
Helping people make progress in their lives by solving the problems that matter with empathy and intelligence.
We are ambitious individuals coming together to create bold solutions for a brighter future. We put our people first, and value different ways of thinking.
Passion | Bring it.
We take pride in what we do and have fun doing it.
Innovation | Ignite bold ideas.
We challenge the traditional way of thinking.
Teamwork | Our teams work.
We share knowledge to get the best solutions.