Zovio Website Marketing Specialist in United States
At Zovio, we’re doing something different, and we want you to be a part of it. To put it simply, we’re all here to meet the needs of today’s learners. Whether that’s by helping them get a college degree or by providing them specific, focused training, we’re all about making it possible for people to achieve their aspirations and dreams. We partner with higher education institutions and employers to make that happen.
With our mission to innovate and take bold steps forward in education as a leading education technology services provider, we are an entrepreneurially-minded organization looking to the future—but with more than a decade of experience and resources backing us up! We have a culture of Passion , Innovation and Teamwork , and are full of ambitious people that, like you, support our commitment to putting people first. If you want to know more about us, be sure to check out Zovio.com.
Conduct UX and CRO audits on client websites to uncover strengths and opportunities for A/B testing
Analyze quantitative and qualitative data from various tools (Google Analytics, Hotjar, ) to identify trends in customer pain points and potential root causes
Develop hypotheses and execute A/B or multivariate tests according to optimization strategies and testing plans
Monitor website traffic and engagement using Google Analytics and use website data to create reports and presentations for a broader marketing team.
Perform keyword research, discovery, and analysis
Study traffic and analytics to create data-driven ranking strategies for SEO
Assist in website content changes using Drupal
Aid in website design quality assurance as well as front end website implementation QA for A/B testing.
Understanding the role data plays in making marketing decisions and how data can be used to inform A/B tests (basic statistics knowledge a plus)
Has a basic understanding of the role each channel (paid social ads, SEM, email marketing, etc.) plays in overall business success, and the unique strengths and weaknesses of each channel
Remain abreast of web marketing and user experience trends that can be translated into tests or projects for our own website.
Familiarity with basic HTML and CSS (preferred)
High attention to detail
Excellent verbal and written communication skills
2-3 years work experience in a digital marketing or other quantitative, analytical discipline such as consulting, market research, finance, operations, etc. (preferred)
Competency "Nice to Haves":
Familiarity with Google suite (docs, slides, sheets)
Google Analytics experience
Project Management knowledge
Who you are:
You want to share what you know and learn what you don’t
You don’t settle for good , you strive for great
You crave change, you embrace it
You are bold and challenge the traditional way of thinking, bring new ideas to the table
We’re an organization changing and shaping the lives of learnings across the country. Whether directly or indirectly, you’ll be helping make a real difference in the world.
Our environment and culture encourages collaboration, requires communication and rewards risk-taking.
We try hard to provide a good work life balance. We think we’re a great place to work that also allows you to have down time with friends and family.
We believe in giving back to the communities in which we live and work. In fact, we offer 16 hours of paid time off for you to volunteer, in addition to your vacation days and company holidays.
We want you to live a healthy lifestyle, and offer wellness programs, fitness centers, and onsite health clinics.
Zovio is an Equal Opportunity Employer. Diversity of thought, culture, identity, and experience are important for what we’re doing. If everyone here thought alike, we’d never come up with anything new, much less anything bold or innovative. We want you to be your whole self here, and appreciate the unique nature of the people around you, too.
Zovio’s purpose is to help everyone be in a class of their own.